运营之道:其实运营毫无职场竞争力,别太看得起它

很多人都说自己说做运营的,但是我想问你的工作有技术含量没?运营看似什么都包含,但是并不代表运营可以有起死回生的功效,它不是灵丹妙药,所以,别太看得起它,这行真无职场竞争力可言。

每年都会有很多刚毕业没有目标没有方向的小白涌进这所谓高大上的一行,然而却干着吃力不讨好的脏活累活。首先了解产品的状态看看产品是不是到了该发力的阶段,需要多渠道多方面的了解用户,以及模拟用户可接受的方式方法即运营手段。产品运营的是否成功并不取决于个人能力、团队能力,核心点还是产品定位,用户习惯和用户体验(UE)。

如果你是一个合格的运营,你应该会关注各大平台1年内的事态和动向诸如:腾讯抄袭,360被骂,百度竞价排名等等,这些不仅仅与公关有关,也有平台运营方式的问题。

很久以前盛大内部流传着这样的一句“屁话”:“产品不足运营先行”。产品定位错误,于是做出来的东西是个神马东西,无论运营如何如何,在用户眼中你TM就是个垃圾,别总高瞻远瞩的看一些不着边际的远方,你要注意的是你的脚下!最终结果是你干不过老板,只能将错就错苦逼兮兮的刷指标!结果可想而知,阳痿,吃十盒伟哥也不能勃起的渣渣!

运营是一条不归路,产品渣并不代表你能力的全部,但是自身渣,那则无法拯救!为了避免成为渣男渣女,首先你的摆正你的心态:

“胸中有丘壑,眼里有山河”你需要明知以下几点

(1)互联网产品没有运营是万万不能的!

(2)运营与产品是无法分割的!

(3)最高级的运营是自运营

(4)需要天马星空,但别无迹可寻

(5)经典不代表不能复制

然后就是技能:

有了心态,后面就是活儿了,都说大学生活好?好在哪儿!!!重点是“活儿”!!!!!矿泉水和红牛不是一个价!!!切记!!

(1)数据分析

(2)想象力,创造力

(3)文字表达能力

(4)分析能力(着重于UE)

(5)沟通及执行力

当然还有一些更细致的活儿,对于初入运营的你掌握以上便已足够,贪多嚼不烂,好好去琢磨用户,把握用户的特点,一点一滴的去完善。

吹逼结束,请记住我的ID:roc.x,一个疯一样的男子!

About roc.x 17 Articles
走上了一条没有终点的不归路

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